A few weeks ago, a store owner contacted me after spending over 250,000 SAR on underperforming pay-per-click efforts. After redesigning their approach, we produced a dramatic increase in advertising efficiency.
Last year, I observed as three rival companies invested heavily into expanding their presence on a certain social media platform. Their attempts failed spectacularly as the platform appeared to be a mismatch for our industry.
A few days ago, a company director complained that his social media marketing was costing massive amounts of riyals with little performance. After reviewing his strategy, I pinpointed numerous critical errors that are surprisingly common among Saudi businesses.
Additional timing findings included:
- Decreased bidding during worship moments with steady performance
- Higher engagement on non-workdays especially after night prayers
- Temporal differences demanding spending modifications during Ramadan
- Academic calendar influences on specific sectors
Essential techniques included:
- Working with Saudi regional experts to identify genuine lookup habits
- Examining Saudi competition for keyword insights
- Creating a bilingual search term structure to attract the complete range of searchers
- Applying Saudi Arabic dialect in place of formal language
I use a simple tracker to record our competitors' pricing changes every week. This recently enabled us to:
- Identify periodic price reductions
- Detect product bundling approaches
- Grasp their cost structure
Essential features:
- Keeping human interactions for trust-development
- Digitalizing operational systems for effectiveness
- Building seamless transitions between automated and conventional engagements
- Honoring demographic tendencies
For a retail chain, we developed a blended approach that balanced technological advancement with traditional value of face-to-face engagement. This approach enhanced user contentment by one hundred sixty-seven percent while achieving process enhancements.
Effective approaches included:
- Highlighting collective advantages rather than personal benefits
- Adding modest spiritual connections where suitable
- Adjusting offer terminology to correspond to Saudi traditional values
- Creating distinct message options for diverse locations within the Kingdom
When I started my retail business three years ago, I was sure that our distinctive products would stand out naturally. I dismissed market research as unnecessary – a choice that almost cost my entire company.
For a investment brand, we implemented a material collection about family financial planning that incorporated halal investment concepts. This information outperformed their earlier typical money guidance by 417% in interaction.
I presently utilize several tools that have dramatically enhanced our competitive research:
- Keyword trackers to analyze competitors' seo companies comparison in riyadh strategies
- Social listening platforms to follow competition's online presence
- Site monitoring tools to monitor changes to their online presence
- Email capture to obtain their promotional messages
For a hotel brand, we identified that word-for-word transfer of their global search terms generated highly unproductive spending. After implementing a culturally-appropriate keyword technique, their cost per acquisition reduced by seventy-three percent.
Using extensive testing for a cuisine platform customer, we found that promotions presented between night time dramatically outperformed those presented during typical optimal periods, generating 163% greater purchases.
Powerful techniques:
- Collaborating with regional technical firms
- Adjusting platforms for local infrastructure
- Encouraging knowledge transfer to Saudi workforce
- Contributing in national technology initiatives
Important components included:
- Handheld-optimized message presentations
- Tap-to-dial additions for call-inclined consumers
- App promotion for suitable lookups
- Device-specific arrival locations
I spend at least 120 minutes each regularly examining our competitors':
- Website architecture and navigation
- Blog posts and posting schedule
- Social media engagement
- User feedback and evaluations
- Keyword tactics and rankings
I advise classifying competitors as:
- Main competitors (offering very similar offerings)
- Secondary competitors (with limited overlap)
- Potential challengers (new companies with game-changing potential)
Begin by listing ALL your competition – not just the major ones. Throughout our investigation, we discovered that our largest rival wasn't the established business we were watching, but a recent business with an novel strategy.
Important elements included:
- Native-speaking creators for both tongues
- Contextual modification rather than literal conversion
- Harmonious organizational style across both languages
- Tongue-appropriate keyword strategy
Powerful techniques included:
- Market studies with Saudi-specific statistics
- Executive interviews with notable Saudi authorities
- Implementation examples from local projects
- Webinars addressing regionally-focused concerns