Surprising findings:
- Temporary channels surpassing Instagram for specific items
- Evening promotion significantly exceeding afternoon initiatives
- Video media delivering superior ROI than static graphics
- Handheld efficiency exceeding desktop by substantial differences
Important methods included:
- Consulting Saudi native speakers to determine real query patterns
- Examining local competitors for query approaches
- Building a Arabic-English keyword matrix to engage every possible searchers
- Using Saudi Arabic dialect rather than standard Arabic
A few weeks ago, my friend's e-commerce store was barely surviving in search results even with providing outstanding products. After applying the methods I'm about to share, his unpaid visitors increased by over one hundred fifty percent in just two months.
After implementing mobile-specific improvements for an technology store, including enhancing performance and SEO Agencies Riyadh review finger-optimized navigation, their smartphone sales percentage improved by over fifty percent.
Effective approaches:
- Incorporating local payment methods like Mada
- Upgrading native descriptions
- Showcasing Saudi assistance access
- Incorporating credibility indicators customized for Saudi customers
After extended periods of implementing universal demographic segments, their enhanced locally-relevant segmentation methodology created a two hundred forty-one percent increase in promotion results and a one hundred sixty-three sixty agency services percent decrease in customer acquisition costs.
Using comprehensive research for a food delivery customer, we found that advertisements presented between evening hours dramatically outperformed those presented during typical optimal periods, generating substantially higher conversion rates.
For a clothing brand, we performed a detailed platform efficiency assessment that revealed their most effective channels were totally separate from their worldwide trends. This discovery allowed a reallocation of investment that improved their total ROI by two hundred thirteen percent.
I suggest categorizing competitors as:
- Primary competitors (offering very similar solutions)
- Peripheral competitors (with limited overlap)
- New disruptors (new entrants with game-changing potential)
Recently, I watched as three similar businesses invested heavily into growing their operations on a particular social media platform. Their efforts were unsuccessful as the platform proved to be a poor fit for our industry.
Additional timing discoveries included:
- Reduced competition during religious periods with steady results
- Greater response on non-workdays particularly after sunset prayers
- Temporal differences demanding spending modifications during religious occasions
- School schedule impacts on certain categories
Important elements:
- Protracted decision periods in Saudi purchase journeys
- Collective input elements in purchase decisions
- Chat as a substantial but hard-to-measure influence channel
- Face-to-face validation as the final buying stage
I spend at least 120 minutes each week examining our competitors':
- Website architecture and user experience
- Articles and publishing frequency
- Social media engagement
- Customer reviews and evaluations
- Keyword tactics and positions
Half a year into business, our sales were disappointing. It wasn't until I accidentally a thorough analysis about our market sector that I discovered how ignorant I'd been to the business environment around us.
Begin by identifying ALL your competitors – not just the major ones. Throughout our investigation, we discovered that our largest rival wasn't the established company we were tracking, but a recent business with an novel strategy.
For a high-end retailer, we developed a value division methodology that uncovered multiple special traditional categories within their target market. This technique enhanced their campaign effectiveness by one hundred seventy-eight percent.
For a hotel brand, we discovered that literal conversion of their global search terms generated extremely wasteful investment. After executing a regionally-specific search term approach, their conversion expense decreased by seventy-three percent.
Important methods featured:
- Urban-focused divisions beyond basic regions
- District-based concentration
- Metropolitan vs. provincial distinctions
- International resident areas
- Tourist destinations vs. native districts
Powerful techniques included:
- Showcasing family values rather than personal benefits
- Including modest spiritual connections where relevant
- Adapting promotion language to correspond to Saudi social expectations
- Creating separate creative alternatives for different regions within the Kingdom
Essential features included:
- Smartphone-prioritized ad formats
- Touch-to-contact additions for call-inclined customers
- Application advertising for relevant searches
- Platform-tailored arrival locations